TY - JOUR AU - G. E. Cooper AU - S. Patton AU - D. Lockridge AU - S. W. Freeman AU - D. Drexler AU - K. Wasz A1 - AB - Alzheimer's Disease is a complex, chronic illness of increasing prevalence in the US and worldwide. The complexity of this illness, and its impact on caregivers make it an ideal candidate for navigation services. The development of billable navigation codes now make it possible to create a financially sustainable navigation program. We describe our initial experience with a brain health navigator program, partnering between primary and specialty memory care, in a large integrated healthcare system. While a number of challenges exist, and careful planning was required, we have successfully implemented a navigation program, enrolling greater than 100 patients in the initial 6 months. Patient and caregiver feedback has been highly positive. We have experienced no significant barriers to reimbursement and when accounting for incremental downstream revenue generation (e.g. MRI, labs), we are forecasting long-term financial sustainability and the opportunity for continued scaling over time. AD - Norton Healthcare, KY, United States. Electronic address: greg.cooper@nortonhealthcare.org.; Norton Healthcare, KY, United States. AN - 41478833 BT - J Prev Alzheimers Dis C5 - Financing & Sustainability; Education & Workforce CP - 3 DA - Mar DO - 10.1016/j.tjpad.2025.100471 DP - NLM ET - 20260101 IS - 3 JF - J Prev Alzheimers Dis LA - eng N2 - Alzheimer's Disease is a complex, chronic illness of increasing prevalence in the US and worldwide. The complexity of this illness, and its impact on caregivers make it an ideal candidate for navigation services. The development of billable navigation codes now make it possible to create a financially sustainable navigation program. We describe our initial experience with a brain health navigator program, partnering between primary and specialty memory care, in a large integrated healthcare system. While a number of challenges exist, and careful planning was required, we have successfully implemented a navigation program, enrolling greater than 100 patients in the initial 6 months. Patient and caregiver feedback has been highly positive. We have experienced no significant barriers to reimbursement and when accounting for incremental downstream revenue generation (e.g. MRI, labs), we are forecasting long-term financial sustainability and the opportunity for continued scaling over time. PY - 2026 SN - 2274-5807 (Print); 2274-5807 SP - 100471 ST - Brain health navigation in a large integrated healthcare system T1 - Brain health navigation in a large integrated healthcare system T2 - J Prev Alzheimers Dis TI - Brain health navigation in a large integrated healthcare system U1 - Financing & Sustainability; Education & Workforce U3 - 10.1016/j.tjpad.2025.100471 VL - 13 VO - 2274-5807 (Print); 2274-5807 Y1 - 2026 ER -